There are four main ways of selling your books online:
1. Your own website
2. Amazon
3. Smashwords
4. Booksellers
Selling via your own website can be more expensive than you think. Not only do you need the website, but also some way of dealing with the orders, which usually involves a shopping cart of some description, as well as a way of handling payments. The simplest way is to use Paypal for the payments, but to my knowledge they don't have 'shopping basket' software available.
Most basket software needs to be rented and the cost will range from a few pounds/dollars a month to over a hundred pounds/dollars a month depending on what you opt for. If you want to do digital downloads, then you'll either need a basket with online storage or email the book to the customer.
In short, unless you have some technical knowledge, or know someone who does, this may not be the best option for you.
Amazon are a far easier option for print or electronic books. I covered converting to electronic books last month, but did you know they will stock your print book too? You'll have to email their customer services team to discover the exact details as they will vary from country to country, but it's an option not to be ignored.
Smashwords are an ebook site that sell books for all formats. You'll need a Paypal account to receive your vast fortune (we all need dreams), but aside from that, they do the work for you.
Booksellers are a harder proposition. If you have a local independent bookstore, approach them and ask if they would sell your book. They can be very receptive to this and will rarely leave you with a flea in your ear, though they will probably want to read it first. For self-publishers, they are are a far better bet than the major chains.
The big stores are a different proposition altogether. In the UK, Waterstone's are fairly amenable to independent authors, but there are several stages you must go through first before they'll consider the book, of which having an ISBN number is the easiest stage. Your book also has to be listed on Nielson's and if it's a print book, available via Gardner's or similar before they will stock it. The process for US stores and other nations will be similar, but involve different companies. Check with each store's website for details.
If you are selling through a website not based in your home country, there will be tax considerations which should not be ignored or you could find yourself in legal hot water. That said, it can be easily sorted if there are tax treaties in place.
With that done, all you have to do now is promote it and persuade people to buy your tome, but that's for next month.
Martin Willoughby
Feel free to send questions and I'll try to
answer as many as possible next time.